Vol. 3 No. 4 (2025): APRIL

Articles

• EXPLORATION OF CHALLENGES AND OPPORTUNITIES IN THE INTEGRATION OF PRODUCT INNOVATION AND DIGITAL MARKETING IN THE DEVELOPMENT OF MSMEs IN THE FOOD SECTOR

  Muh. Husriadi, Fari Aus, Siti Kadri Yanti Sari (Author)

  1-6

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• DETERMINANTS OF INVESTMENT INTENTION IN GOLD INSTALLMENTS: EVIDENCE FROM ISLAMIC BANKS

  Fairuz Fadhilah, Nihayatu Aslamatis Solekah (Author)

  7-20

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• BAD DEBTS IN BANKING: MANAGEMENT AND PREVENTION STRATEGIES

  Hety Devita, Irsyad Kamal, Lukman Hakim (Author)

  21-32

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• ANALYSING THE EFFECT OF HUMAN RESOURCE POLICIES ON MACROECONOMIC INDICATORS

  Loso Judijanto, Sherly Etika Sari, Al-Amin (Author)

  33-43

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• ANALYSIS OF ECONOMIC ADAPTATION PATTERNS OF COASTAL COMMUNITIES IN THE ERA OF CLIMATE CHANGE: A SYSTEMATIC REVIEW OF SUSTAINABLELIVELIHOOD STRATEGIES

  Dwi Apriyanti Kumalasari, Bahrun Thalib, Silvia Ekasari (Author)

  44-55

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• ANALYSIS OF THE EFFECT OF STRESS MANAGEMENT ON WORK PRODUCTIVITY

  R. Taufiq Nur Muftiyanto (Author)

  56-70

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• ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN THE MILLENNIAL GENERATION

  Mulia Sosiady, Ermansyah (Author)

  71-84

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• ANALYSIS OF THE IMPACT OF THE IMPLEMENTATION OF SHARIA PRINCIPLES ON THE FINANCIAL PERFORMANCE OF COMPANIES IN INDONESIA

  Helma Maraliza (Author)

  85-100

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• ANALYSIS OF THE INFLUENCE OF FINANCIAL LITERACY ON PERSONAL FINANCIAL MANAGEMENT BEHAVIOR IN THE MILLENNIAL GENERATION

  Bambang Hermawan, Didik Wahyudi (Author)

  101-116

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• APPLICATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGY IN CUSTOMER RELATIONSHIP MANAGEMENT TO IMPROVE CUSTOMER RETENTION

  Loso Judijanto, Rachmadi Indra Praja, Syaiful Pakaya, Al-Amin (Author)

  117-132

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• ARTIFICIAL INTELLIGENCE IN THE RETAIL SECTOR: MARKET AND BUSINESS MODEL TRANSFORMATION

  Ibrahim Sagio, Ignatius Septo Pramesworo, Silvia Ekasari (Author)

  133-146

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• ARTIFICIAL INTELLIGENCE TECHNOLOGY AS A DRIVER OF INVESTMENT AND ECONOMIC INNOVATION

  St. Hatidja, Jamaluddin Jamaluddin, Ida Ilmiah Mursidin (Author)

  147-161

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• TAX SANCTIONS AS A MODERATION OF THE EFFECT OF TAX KNOWLEDGE AND ACCOUNTING INFORMATION ON COMPLIANCE MSME TAXPAYERS IN JAMBI CITY

  Anjelika Denya Putri, Ratih Kusumastuti , Imam Ripa’i (Author)

  162-184

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• BRAND EQUITY ON CONSUMER PURCHASING DECISIONS

  Roby Ahada, Irsyad Dhahri, Iyad Abdallah Al- Shreifeen (Author)

  185-196

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• CONTEMPORARY DYNAMICS IN LEGAL MANAGEMENT: ADAPTING TO REGULATION AND BUSINESS EXPECTATIONS

  Sigit Sugiardi, Ignatius Septo Pramesworo , Bernard Tifaona (Author)

  197-212

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• CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN THE CONTEXT OF THE SHARING ECONOMY: CHALLENGES AND OPPORTUNITIES

  Loso Judijanto, Al-Amin (Author)

  213-221

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• CUSTOMER SATISFACTION ON SOCIAL MEDIA: ANALYSING SENTIMENT AND BRAND PERCEPTION THROUGH BIG DATA

  Yogi Nurfauzi, Wulandari Wulandari (Author)

  222-234

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• DIGITAL MARKETING COMMUNICATION STRATEGY VIA INSTAGRAM SOCIAL MEDIA

  Finny Redjeki (Author)

  235-248

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• DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT

  Indarta Priyana, Isniar Budiarti, Silvy Sondari Gadzali (Author)

  249-262

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• E-COMMERCE APPLICATION DEVELOPMENT WITH SECURE PAYMENT METHOD INTEGRATION

  Bekti Utomo, Kristiurman Jaya Mendrofa , Loso Judijanto (Author)

  263-275

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• EFFECTIVENESS AND IMPORTANT ROLE OF QRIS IN PAYMENT SYSTEMS FOR ENTREPRENEURSHIP MARKETING

  Muhammad Syahid, Komang S. M Parwati, La Ode Zainudin (Author)

  276-290

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