IMPLEMENTATION OF INNOVATIVE HUMAN RESOURCE MANAGEMENT STRATEGIES IN THE ERA OF DIGITAL TRANSFORMATION
Keywords:
Human Resource Management, Digital Transformation, HR 4.0, Innovative Strategy, Agile HR, Talent Analytics, Digital Reskilling, Ethical AI, Change Management, IndonesiaAbstract
This article analyses the implementation of innovative human resource management (HRM) strategies in the era of digital transformation through a literature review. It focuses on two main discussions: (1) strategies such as HRIS, AI recruitment, agile HR, talent analytics, e-learning, digital onboarding, digital OKRs, and hybrid work that increase efficiency by 30–60%, talent retention by 25–35%, and productivity by 40%; (2) challenges such as employee resistance of 65%, a digital skills gap of 35–40%, data breach risks, AI bias, hybrid burnout of 25%, and holistic solutions via ADKAR change management, cloud SaaS, ethical AI frameworks, and open-source tools that achieve an 85% success rate in Indonesian organisations (BCA, Gojek, Tokopedia, Telkom).
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