AN ANALYSIS OF THE ROLE OF HUMAN RESOURCE MANAGEMENT IN IMPROVING EMPLOYEE PERFORMANCE IN THE DIGITAL AGE
DOI:
https://doi.org/10.5281/zenodo.20508231Keywords:
Human Resource Management, employee performance, digital era, digital transformation, literature reviewAbstract
This article discusses the role of Human Resource Management (HRM) in enhancing employee performance in the digital age. Rapid technological changes have prompted organisations to adopt more strategic, effective, and digital-based human resource management systems. HRM no longer functions merely as an administrative unit but also as a strategic partner involved in recruitment, training, competency development, performance appraisal, and the creation of an adaptive and innovative work environment. This study employs a literature review method, examining various relevant sources from books, journals, and scientific articles. The findings indicate that the implementation of appropriate HRM strategies, such as the digitalisation of HR processes, employee competency development, data-driven performance appraisal systems, and enhanced employee engagement, can make a significant contribution to improving employee performance. Consequently, HRM plays a vital role in supporting both individual productivity and organisational competitiveness amidst the ongoing digital transformation.
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