ANALISA PENINGKATAN MINAT TERHADAP PRODUK ASURANSI SYARIAH
Keywords:
public interest, sharia insurance, trust, product innovation, financial literacyAbstract
This study aims to analyze the factors driving the increase in public interest in sharia insurance products. The approach used is a qualitative method with data collection techniques through interviews and document studies. The results show that public interest in sharia insurance is influenced by an understanding of sharia principles, trust in insurance institutions, service quality, and product innovation. In addition, promotional factors and the ease of the claim process also play an important role in increasing customer interest. These findings indicate that sharia insurance companies need to enhance sharia financial literacy and optimize digital-based marketing strategies. These efforts are expected to expand the customer base and strengthen public trust in sharia insurance products
References
Khumaini, Sabik, and Muh Turizal Husein. 2020. “Persepsi Dan Minat Masyarkat Terhadap Asuransi Syariah Di Kabupaten Tangerang.” JESI (Jurnal Ekonomi Syariah Indonesia) 9 (2): 86. https://doi.org/10.21927/jesi.2019.9(2).86-93.
Muksal, Muksal, Ayumiati Ayumiati, and Teuku Fariz Yuliadra. 2023. “Faktor-Faktor Yang Mempengaruhi Minat Nasabah Memilih Asuransi Syariah.” JPSDa: Jurnal Perbankan Syariah Darussalam 3 (2): 148–60. https://doi.org/10.30739/jpsda.v3i2.2165.
Nasution, Soibatul Aslamia, and Nuri Aslami. 2021. “Analisa Peningkatan Minat Terhadap Produk Asuransi Syariah.” El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5 (2): 254–62. https://doi.org/10.47467/elmal.v5i2.768.
Pangestu, Guntur Ridho, Anton Widio Pratomo, and Pinto Jaya. 2021. “Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi.” Jurnal Ilmiah Manajemen Kesatuan 9 (3): 552–60. https://doi.org/10.37641/jimkes.v9i3.581.
Pramudya, Rama Muhamad, and Mira Rahmi. 2022. “Pengaruh Literasi Asuransi, Religiusitas, Dan
Kualitas Pelayanan Terhadap Minat Generasi Milenial Menggunakan Asuransi Syariah.” Journal of Islamic Economics and Finance Studies 3 (1): 70. https://doi.org/10.47700/jiefes.v3i1.4350.
Ralegioctve, D, N A Sholihah, and 2024. “Analisis Implementasi Strategi Pemasaran Dalam Upaya
Peningkatan Penjualan Dalam Produk Asuransi Siswakoe (Studi Kasus PT. Asuransi Umum Bumiputera ….” Journal of Business … 1 (1): 22–31. https://journal.iai- alfatimah.ac.id/index.php/jobi/article/view/6%0Ahttps://journal.iai- alfatimah.ac.id/index.php/jobi/article/download/6/4.
Sari, Indah, Nurbaiti Sirait, and Nurul Inayah. 2022. “Pengaruh Pengetahuan Dan Religiusitas Terhadap Minat Mengikuti Asuransi Dana Pendidikan Pada Perusahaan Asuransi Syariah.” ManBiz: Journal of Management and Business 2 (1): 81–95. https://doi.org/10.47467/manbiz.v2i1.1794.
Septiani, Fauziah. 2018. “Pengaruh Harga Terhadap Minat Beli (Studi Kasus Pada Pt Asuransi Jiwa Recapital Di Jakarta).” Jurnal Mandiri 1 (2): 273–88. https://doi.org/10.33753/mandiri.v1i2.22.
Studi, Program, Perbankan Syariah, Fakultas Agama Islam, Universitas Muhammadiyah, and Sumatera Utara 2018. “Analisa Peningkatan Minat Terhadap” 4 (1): 91–96.
Tamba, Alexander Apryan, Muhammad Zacki Arafli, Dede Alvian, and Andry Setiawan. 2024. “Analisis Peningkatan Minat Terhadap Asuransi Syariah” 3 (3).
Zayusman, Rizki, and Muhammad Haris Riyaldi. 2019. “Pengaruh Pemahaman Dan Peran Agen Terhadap Minat Nasabah Memilih Asuransi Takaful Keluarga Banda Aceh.” Ilmiah Mahasiswa Ekonomi Islam 1 (2): 215–26.
Zainarti, Z., Febrian, S., Daulay, S. R., & Kombih, R. M. (2024). FAKTOR-FAKTOR YANG MEMPENGARUHI TARGET PENJUALAN STUDI KASUS PADA GROSIR CAHAYA ASIA MEDAN. JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, 1(2), 443-453
