INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration. Journal Name : INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Abbreviation : INJOLE ISSN : 3026-0221 (online) Publication Frequently : monthly Chief of Editor : Profesor Madya Dr Hadenan Towpek Publisher : Adisam Publisher
THE EFFECT OF CAPITAL STRUCTURE, PROFITABILITY, AND FIRM SIZE ON FIRM VALUE(A Study of Property and Real Estate Sector Companies Listed on the Indonesia Stock Exchange for the 2020–2024 Period)
This study aims to analyze the effect of capital structure, profitability, and firm size on firm value in property and real estate sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. Firm value is proxied by Price to Book Value (PBV), capital structure is measured using the Debt to Equity Ratio (DER), profitability is measured using Return on Equity (ROE), and firm size is measured by the natural logarithm of total assets. This research employs a quantitative approach using secondary data derived from companies’ financial statements. The sample was determined using a purposive sampling technique, resulting in 58 companies with a total of 290 observations. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26, after fulfilling the classical assumption tests. The results indicate that capital structure, profitability, and firm size simultaneously have a significant effect on firm value. Partially, all three variables are proven to have a positive and significant effect on firm value. These findings suggest that optimal capital structure management, high profitability, and larger firm size serve as positive signals for investors in assessing company performance and future prospects, thereby increasing firm market value. The research model is able to explain 70.3% of the variation in firm value, while the remaining is influenced by other factors outside the model. This study supports signaling theory, which states that financing decisions, profitability, and firm size reflect important information for investors regarding company stability and growth prospects. The results are expected to provide consideration for management in formulating financial strategies and for investors in making investment decisions in the property and real estate sector.
Copyright (c) 2026 INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
ANALYSIS OF THE DIRECT CASH TRANSFER (BLT) PROGRAM POLICY AND ITS IMPLICATIONS FOR THE WELFARE OF POOR HOUSEHOLDS IN DISADVANTAGED AREAS OF EAST NUSA TENGGARA PROVINCE
The Direct Cash Transfer (BLT) Program is a social protection policy instrument aimed at reducing poverty levels, particularly in disadvantaged regions such as East Nusa Tenggara Province. This study seeks to analyze the BLT policy and examine its implications for the welfare of poor households using a qualitative approach based on library research. The data are derived from various scientific literature and official documents, which are analyzed using content analysis techniques. The findings indicate that the BLT program contributes positively to the fulfillment of basic needs and helps maintain household economic stability in the short term. However, its effectiveness in promoting long-term welfare improvement remains limited. Thus, BLT can be considered an effective instrument for short-term poverty alleviation; however, it requires synergy with economic empowerment programs to generate sustainable welfare impacts.
TAX MORALE, CORPORATE GOVERNANCE, AND AGGRESSIVE TAX PLANNING
The purpose of this study is to examine the connection between aggressive taxation, company governance, and tax morale planning through a literature review approach. Tax morale reflects taxpayers' attitudes and awareness in voluntarily fulfilling their tax obligations, while corporate governance serves as an oversight mechanism in corporate decision-making, including tax planning practices. This study employed a literature review methodology, examining a range of scientific sources, such as books, journals, and pertinent research papers. The findings show that elevated levels of tax morale tend to suppress aggressive tax planning practices due to the increased ethical awareness of tax compliance. On the other hand, the implementation of good corporate governance can reduce aggressive tax avoidance practices through effective oversight and transparency. However, in some cases, weaknesses in corporate governance can be exploited to implement aggressive tax strategies. Therefore, the synergy between improving tax morale and strengthening corporate governance is a crucial factor in minimizing aggressive tax planning practices and supporting sustainable tax compliance.
THE INFLUENCE OF FINANCIAL KNOWLEDGE, FINANCIAL SELF-EFFICACY, FINANCIAL TECHNOLOGY, AND RISK TOLERANCE ON INVESTMENT DECISION
The development of capital markets and the increasing accessibility of digital investment platforms have encouraged greater participation of Generation Z in investment activities. Generation Z utilizes various technology-based investment platforms to conduct transactions and obtain information about diverse investment instruments. Investment decisions are crucial as they determine how investors select investment instruments that align with their financial goals and risk tolerance. Appropriate decisions enable investors to manage funds more optimally and minimize potential losses in investment activities. The phenomenon of digital investment growth and the increasing participation of Generation Z in the capital market highlights the need to examine the factors influencing investment decisions among Generation Z investors. This study aims to analyze the influence of financial knowledge, financial self-efficacy, financial technology, and risk tolerance on investment decisions. The population of this study consists of Generation Z investors who are members of the Semi-Autonomous Body of the Capital Market Study Group of the Faculty of Economics and Business, Udayana University, in the 2025 period. The sample size was determined using the Slovin formula, resulting in 116 respondents. Data were collected through questionnaires distributed via Google Forms. This research employs a quantitative approach using Partial Least Squares (PLS) as the analytical tool. The results indicate that financial knowledge, financial self-efficacy, financial technology, and risk tolerance are at a high level, which contributes to a higher capability in making investment decisions.
THE ROLE OF ORGANIZATIONAL CULTURE IN SHAPING ORGANIZATIONAL COMMITMENT AMONG GENERATION Z IN THE WORKPLACE
Organizational culture is one of the key factors influencing employees’ attitudes and behaviors within an organization, including the enhancement of organizational commitment. As the number of Generation Z individuals entering the workforce continues to increase, organizations are required to understand the characteristics of this generation in order to create a work environment that fosters employee engagement and commitment. This study aims to analyze the role of organizational culture in shaping organizational commitment among Generation Z in the workplace. This study adopts a qualitative approach using a literature study method. Data collection was conducted through documentation of various written sources, such as scientific journals, books, and other relevant documents aligned with the research topic. The collected data were then analyzed using a descriptive qualitative analysis method to understand the relationship between organizational culture and organizational commitment among Generation Z. The findings indicate that a positive organizational culture, characterized by open communication, teamwork, and leadership support, can enhance employees’ emotional attachment and loyalty to the organization. Furthermore, Generation Z tends to be more attracted to organizations that offer flexible and inclusive work cultures, as well as opportunities for growth and innovation. Therefore, implementing an organizational culture that adapts to the characteristics of Generation Z is a crucial strategy for organizations to enhance employee commitment and support long-term sustainability.
LITERATURE REVIEW ANALYSIS ON THE INFLUENCE OF FINANCIAL MANAGEMENT PRACTICES ON CORPORATE PERFORMANCE AND FINANCIAL RESILIENCE IN THE ERA OF DIGITAL TRANSFORMATION
This study aims to analyze the influence of financial management practices on corporate performance and financial resilience in the era of digital transformation using a Systematic Literature Review approach. The study examines various Scopus-indexed scientific publications from 2022 to 2026 that discuss aspects of financial management, including capital structure, working capital management, financial risk management, as well as the roles of corporate governance and digital transformation. The findings indicate that effective financial management practices significantly contribute to improving corporate performance in terms of profitability, firm value, and operational efficiency. Furthermore, these practices play an essential role in enhancing financial resilience in the face of economic uncertainty and global market dynamics. Digital transformation has been proven to strengthen the effectiveness of financial management through increased efficiency, accuracy, and speed in decision-making, although it also introduces new challenges related to financial risk and data security. This study highlights that the integration of optimal financial management practices, good corporate governance, and the utilization of digital technology is a key factor in achieving sustainable corporate performance and long-term financial resilience.
IMPLEMENTATION OF INNOVATIVE HUMAN RESOURCE MANAGEMENT STRATEGIES IN THE ERA OF DIGITAL TRANSFORMATION
This article analyses the implementation of innovative human resource management (HRM) strategies in the era of digital transformation through a literature review. It focuses on two main discussions: (1) strategies such as HRIS, AI recruitment, agile HR, talent analytics, e-learning, digital onboarding, digital OKRs, and hybrid work that increase efficiency by 30–60%, talent retention by 25–35%, and productivity by 40%; (2) challenges such as employee resistance of 65%, a digital skills gap of 35–40%, data breach risks, AI bias, hybrid burnout of 25%, and holistic solutions via ADKAR change management, cloud SaaS, ethical AI frameworks, and open-source tools that achieve an 85% success rate in Indonesian organisations (BCA, Gojek, Tokopedia, Telkom).
THE ROLE OF DESTINATION IMAGE IN MEDIATING THE INFLUENCE OF HALAL LIFESTYLE AND SOCIAL MEDIA ON MUSLIM TOURISTS' DECISIONS TO VISIT BALI ISLAND
This study aims to analyze the influence of halal lifestyle and social media on Muslim tourists' decision to visit Bali, with destination image as a mediating variable. This is a quantitative study using statistical analysis with sampling techniques, resulting in 132 respondents as the research sample. The research method used is quantitative with a Structural Equation Modeling (SEM-PLS) approach. The study found that: 1. Halal lifestyle has a positive and significant effect on Muslim tourists' decision to visit Bali. 2. Halal lifestyle has a positive and significant effect on the image of Bali as a destination. 3. Social media has the strongest and most significant effect on the decision to visit. 4. Social media has a positive and significant effect on destination image. 5. Destination image has a positive and significant effect on visit decisions. 6. Destination image mediates the effect of halal lifestyle on visit decisions. 7. Destination image mediates the effect of social media on visit decisions.
THE EFFECT OF PROMOTION ON REPURCHASE INTENTION WITH BRAND TRUST AS A MEDIATING VARIABLE(A Study of Evosgoods Product Customers in Denpasar City)
The development of promotion through social media marketing encourages companies to better understand the factors influencing repurchase intention. This study aims to analyze the effect of promotion on repurchase intention with brand trust as a mediating variable among customers of Evosgoods products in Denpasar City. This research employs a causal associative quantitative approach using a survey method through online questionnaires distributed to 110 respondents selected using purposive sampling techniques. Data analysis was conducted using path analysis supported by SPSS software.The results indicate that promotion has a positive and significant effect on both brand trust and repurchase intention. Brand trust also has a positive and significant influence on repurchase intention. These findings demonstrate that effective promotional strategies through social media play an important role in strengthening brand trust and encouraging customers’ repurchase intention toward Evosgoods products.
FACTORS INFLUENCING ACCOUNTING FRAUD TENDENCIES IN VILLAGE CREDIT INSTITUTIONS (LPDs) IN DENPASAR CITY
Accounting fraud is an intentional act committed to mislead other parties through the manipulation of financial statements, concealment of information, or misappropriation of organizational assets for personal gain. This practice can threaten the sustainability of financial institutions, including Village Credit Institutions (Lembaga Perkreditan Desa/LPD). The successful financial performance of LPDs in Denpasar City has created a dualism of perspectives, namely as the result of effective internal control systems that are able to reduce the risk of accounting fraud or as an indication of the existence of accounting fraud in the preparation of financial statements. This study aims to analyze the effect of internal control effectiveness and financial literacy on the tendency of accounting fraud in LPDs in Denpasar City. This research employs a quantitative approach with all LPDs operating in Denpasar City as the research objects. The research respondents consist of members of the LPD Supervisory Board, Heads of LPDs, and financial staff who have at least two years of work experience. Data from 93 respondents were collected through questionnaire distribution and analyzed using multiple linear regression after meeting the classical assumption tests. The results indicate that the effectiveness of internal control has a negative effect on the tendency of accounting fraud. The more effective the internal control implemented, the lower the tendency of accounting fraud in LPDs. Financial literacy also has a negative effect on the tendency of accounting fraud, indicating that the more frequently LPD managers receive financial literacy, the lower the tendency of accounting fraud. These findings emphasize the importance of strengthening internal control systems and improving the financial literacy of LPD managers as strategic efforts to reduce the risk of accounting fraud and strengthen the financial governance of LPDs in Denpasar City.
THE ROLE OF ACCOUNTING RECORD-KEEPING IN IMPROVING ACCESS TO SME FINANCING
Micro, small, and medium enterprises (MSMEs) play a strategic role in the economy, but still face major obstacles in obtaining access to financing from financial institutions. One factor contributing to this limitation is the poor quality of accounting records kept by MSME operators. This study aims to analyse the role of accounting records in improving MSME access to financing. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation of MSME actors. The results show that good accounting records can increase transparency, accountability, and business credibility, thereby making it easier for MSMEs to meet financing requirements. Systematically compiled financial reports help business actors understand their financial condition, manage cash flow, and provide a basis for financial institutions to consider granting credit. In addition, the implementation of simple accounting records has been proven to increase the confidence of banks and financing institutions in the feasibility of MSME businesses. The implications of this research confirm that improving accounting literacy and providing financial record-keeping assistance to MSMEs are important factors in expanding access to financing. Therefore, support from the government, financial institutions, and business mentors is needed to encourage the implementation of effective and sustainable accounting practices in MSMEs.
THE EFFECT OF INVESTMENT DECISIONS, FINANCING DECISIONS, AND DIVIDEND POLICY ON FIRM VALUE IN THE FOOD AND BEVERAGE SUBSECTOR FOR THE 2019–2024 PERIOD
This study aims to analyze the effect of investment decisions proxied by the Price Earnings Ratio (PER), financing decisions proxied by the Debt to Equity Ratio (DER), and dividend policy proxied by the Dividend Payout Ratio (DPR) on firm value, measured by Price to Book Value (PBV), in food and beverage subsector companies listed on the Indonesia Stock Exchange during the 2019–2024 period. This research employs a quantitative approach with a sample of 20 companies selected through purposive sampling. Data analysis techniques include descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results indicate that investment decisions, financing decisions, and dividend policy have a significant effect on firm value.
THE INFLUENCE OF E-WOM ON ONLINE PURCHASE INTENTION MEDIATED BY BRAND IMAGE (STUDY AT SAMSAM MEREKAK RESTAURANT)
This study aims to analyze the effect of Electronic Word of Mouth (E-WOM) on online purchase intention, with brand image as a mediating variable, in the context of Samsam Merekak Restaurant. Online purchase intention represents a crucial stage in the digital buying process, reflecting consumers’ considerations before deciding to make a purchase through online platforms. Understanding the factors influencing online purchase intention is essential, particularly for culinary businesses that increasingly rely on digital marketing and consumer behavior shaped by online recommendations. This research employs a quantitative method with an associative approach. The sample was determined using a non-probability sampling technique with purposive sampling, resulting in an adequate number of respondents for analysis. Data were collected through an online questionnaire. The analytical techniques used include path analysis and the Sobel test, conducted after all prerequisite assumption tests were fulfilled. The findings indicate that E-WOM has a positive and significant effect on brand image, and E-WOM also positively and significantly influences online purchase intention. Furthermore, brand image positively and significantly affects online purchase intention, demonstrating its crucial role in shaping consumers’ digital buying intentions. Lastly, the results confirm that brand image partially mediates the relationship between E-WOM and online purchase intention. The practical implications of this study suggest that Samsam Merekak should strengthen its E-WOM strategies by enhancing the quality of customer reviews, increasing engagement on social media, and managing customer testimonials more effectively. Additionally, reinforcing brand image through consistent brand identity, highlighting the restaurant’s uniqueness, and improving service quality is essential to boost online purchase intention and maintain competitiveness in the increasingly dynamic digital culinary industry.
PRODUCT INNOVATION, DIGITAL MARKETING, BRAND IMAGE, AND COMPETITIVE ADVANTAGE OF ENDEK CRAFT SMES IN BADUNG REGENCY: A DESCRIPTIVE ANALYSIS
The purpose of this study is to explain product innovation, digital marketing, brand image, and competitive advantage of Endek craft SMEs in Badung Regency. The population of this research consists of business actors engaged in Endek craft SMEs in Badung Regency. The sample size used in this study was 112 Endek craft SME business actors, selected using purposive sampling. The analytical technique employed was descriptive analysis. The results show that product innovation implemented by Endek craft SMEs in Badung Regency falls into the very high category. Likewise, the application of digital marketing is also categorized as very good. The brand image of Endek crafts is classified as good, while their competitive advantage is considered very high. Therefore, it is essential for Endek craft SME business actors in Badung Regency to consistently innovate their products and implement digital marketing strategies to sustain and strengthen their brand image and competitive advantage.
DRIVING REPURCHASE INTENTION IN E-MARKETPLACES: HOW TRUST MEDIATES THE EFFECTS OF SELLER REPUTATION AND SALES PROMOTION
The purpose of this study was to examine and explain the mediating role of trust in seller reputation and sales promotions on repurchase intention. The study population was an unknown number of consumers using e-marketplaces in Denpasar City. A purposive sampling method was used to select 130 consumers. The analysis technique used was path analysis using SEM-PLS. The results showed that seller reputation and sales promotions had a positive and significant effect on repurchase intention and consumer trust. Trust also had a positive and significant effect on repurchase intention, and trust significantly mediated the partial effect of seller reputation and sales promotions on repurchase intention. Therefore, it is important for e-marketplaces to consistently pay attention to seller reputation and sales promotions to build consumer trust and increase repurchase intention among e-marketplace users in Denpasar City.
DETERMINANTS OF GENERATION Z’S INTEREST IN CHOOSING A CAREER IN THE FORMAL SECTOR (A Study in Denpasar City)
The formal sector is an important pillar of national economic stability as it offers a structured work system, legal certainty, and social protection. However, in the digital era, the career preferences of young generations have begun to shift, creating an urgency to understand the reasons why Generation Z continues to consider the formal sector amid the rapid growth of informal sector employment. This study aims to analyze the determinants of Generation Z’s interest in Denpasar City in choosing a career in the formal sector by examining the effect of education level (X1), socioeconomic status (X2), and income (X3). The urgency of this study lies in the importance of mapping young labor force expectations to support more effective and sustainable employment absorption policies. This study employs a quantitative approach with data collected through questionnaires from 100 Generation Z respondents in Denpasar City using a purposive sampling technique. The data analysis method used is multiple linear regression analysis to test the effect of variables partially and simultaneously. The results show that simultaneously, education level, socioeconomic status, and income have a significant effect on Generation Z’s interest in choosing a career in the formal sector. Partially, all three variables also have a positive and significant effect. Income is the most dominant factor, emphasizing that financial security is the primary motivator for Generation Z, which is known for being realistic in future planning. These findings imply that academic qualifications and financial expectations constitute Generation Z’s strategic foundation in choosing a professional career path. The government must ensure equitable access to formal employment through inclusive policies.
THE INFLUENCE OF TOURISM VARIABLES ON REGIONAL ORIGINAL INCOME IN DISTRICTS/CITIES OF EAST NUSA TENGGARA PROVINCE (NTT)
East Nusa Tenggara Province is a fairly well-known tourist destination. Tourism is an important sector in regional economic development in East Nusa Tenggara (NTT) Province. NTT's various natural, cultural and special interest tourism potentials are highlighted as attractions for tourists. However, even though this potential is large, there are disparities in development between regions in NTT. Some regions have experienced a significant increase in regional economic contribution, while other regions still need to evaluate economic development strategies. With the increase in the number of hotel rooms and restaurants which are not only a place to stay but also as a driver of development and regional income generation. The aim of this research was to evaluate the influence of several tourism variables such as the number of tourist attractions, number of hotel rooms and number of restaurants on Regional Original Income (PAD) in NTT. This research design uses a quantitative approach in associative form. The data collection method is by non-behavioral observation and the number of observations is 176. The types of data used are qualitative data and quantitative data. The data source used in this research is secondary data. This research uses a panel data analysis method. The research results found that the number of tourist attractions, the number of hotel rooms and the number of restaurants simultaneously had a significant effect on Regional Original Income (PAD) in the Regencies/Cities of NTT Province. The number of tourist attractions partially has a positive and significant effect on Original Regional Income (PAD) in the Regencies/Cities of NTT Province. The number of hotel rooms partially has a positive and significant effect on Regional Original Income (PAD) in the Regencies/Cities of NTT Province. The number of restaurants partially has no effect on Regional Original Income (PAD) in Districts/Cities of NTT Province.
TRANSVERSAL TECHNOLOGY AS A KEY IDEA FOR FUTURE GLOBAL ECONOMIC GROWTH
Transversal technologies play a vital role as a key driver in future global economic growth. In this context, technology not only functions as a tool, but also as a driving force that significantly changes the economic and business paradigm. Innovation in this sector, driven by technology, can improve people's welfare and strengthen the cultural identity of the nation. Transversal technologies are important forces behind innovation and development, and in the years to come, their significance is only predicted to increase. These technologies will probably have a significant impact on how many industries and society as a whole develop in the future as they continue to progress. Transversal technologies have the ability to address some of the major issues facing humanity in addition to spurring innovation and economic progress. Transversal technologies not only serve to improve efficiency and productivity, but also act as key drivers in creating new opportunities and driving inclusive and sustainable economic growth. Collaboration between stakeholders, including governments and the private sector, is essential to harness this potential and address future challenges.
THE ROLE OF INTERNATIONAL TRADE ORGANIZATIONS IN ENHANCING COOPERATION AND FREE TRADE BETWEEN COUNTRIES
The International Trade Organization (ITO) plays a crucial role in enhancing economic cooperation and strengthening free trade between countries. Organizations such as the World Trade Organization (WTO), the International Monetary Fund (IMF), and the World Bank act as facilitators in creating fair and transparent trade policies. The ITO plays a role in reducing trade barriers, such as tariffs and quotas, and resolving trade disputes that can hamper global economic growth. In addition, this organization also helps developing countries increase their trade capacity through technical and financial assistance. With the role of the ITO, countries can more easily access international markets, increase product competitiveness, and strengthen global economic stability. Therefore, cooperation in the ITO is the main key to realizing sustainable and equitable free trade for all parties.
THE ROLE OF FOREIGN INVESTMENT IN IMPROVING THE LOCAL ECONOMY: CASE STUDIES IN SOUTHEAST ASIA
Foreign direct investment (FDI) has been recognized as an important catalyst in advancing the economies of developing countries, especially in the Southeast Asia region. This research aims to analyze the impact that foreign investment has on the local economy in Southeast Asia, with a focus on economic growth, job creation, technology transfer, and development of key sectors. The research results show that foreign investment has a significant role in accelerating the economic development process, through various channels such as increasing employment opportunities, improving the quality of human resources, as well as technological innovation and infrastructure development. Foreign investment also plays a role in the economic integration of Southeast Asian countries into the global economy, enabling access to wider export markets and supporting the country in facing international competition. However, this research also identifies several challenges, including regional disparities in attracting FDI, the risk of a race to the bottom due to competition in providing incentives to investors, and the need for improvements in aspects of governance and transparency to ensure that foreign investment has an inclusive and sustainable positive impact for the local economy.
THE ROLE OF BLOCKCHAIN IN INITIATING DIGITAL ACCOUNTING TRANSFORMATION
Blockchain has an important role in initiating digital accounting transformation. In the digital era, technology has changed many aspects of life, including the world of financial accounting. The role of blockchain in the transformation of financial accounting is very significant. By adopting the latest trends such as cloud accounting, artificial intelligence, and blockchain, companies can gain a competitive advantage. The impact includes increased accuracy, operational efficiency and data security. The use of blockchain in accounting applications is very promising, from simplifying regulatory compliance to improving commonly used double entry bookkeeping. The benefits of blockchain in accounting also include its ability to transparently track the use of supply chain funds, eliminate costs resulting from transactions between bank accounts, and increase security and transparency in accounting information systems. Thus, blockchain provides an opportunity to increase security, transparency and efficiency in accounting information systems, as well as reshape traditional accounting practices in the growing discourse on technology- based transformation in accounting. So, overall, blockchain has a significant role in initiating digital accounting transformation by contributing to increasing security, transparency and efficiency in accounting information systems.
THE INFLUENCE OF VIDEO MARKETING CONTENT STRATEGY ON YOUTUBE ON CONSUMER LAYALTY TO FASHION BRANDS
The development of digital technology has changed the way fashion brands interact with their consumers, one of which is through video marketing on YouTube. Video marketing content strategy not only functions as a promotional tool, but also as a medium for building brand awareness, increasing engagement, and strengthening consumer loyalty. This research aims to analyze the influence of video marketing content strategies on YouTube on consumer loyalty to fashion brands through a literature review approach. This research uses a descriptive- analytical method by collecting and analyzing various academic sources, such as scientific journals, books, industry reports, and digital marketing articles. The study results show that factors such as strong storytelling, high visual quality, interactive engagement with the audience, and consistency in content presentation have a significant impact on customer loyalty. Additionally, collaboration with influencers and leveraging analytics to measure content effectiveness also contributes to improving long-term relationships between brands and consumers. The implications of this research indicate that fashion brands need to optimize their video content strategy by considering these factors in order to maintain and increase customer loyalty. With the increasing consumption of digital content, video marketing on YouTube has become an effective and relevant strategy in building emotional connections with consumers and strengthening brand positions in the competitive fashion industry.
THE INFLUENCE OF MONETARY POLICY ON CORPORATE FINANCIAL PLANNING IN INDONESIA
Monetary policy plays an important role in a country's economy, including in corporate financial planning. This study aims to analyze the effect of monetary policy, as measured by instruments such as interest rates, inflation, and money supply, on corporate financial strategies in Indonesia. The research method used is a quantitative approach with secondary data analysis from corporate financial reports and macroeconomic indicators issued by Bank Indonesia. The results of the study indicate that changes in interest rates and inflation rates have a significant impact on investment decisions, capital structure, and corporate liquidity management. Monetary policy uncertainty can also increase the financial risks faced by companies in the long term. The implications of these findings indicate the importance of adapting corporate financial strategies to the dynamics of monetary policy in order to ensure sustainable business stability and growth.
THE IMPACT OF THE DIGITAL ECONOMY ON TAX POLICY IN INDONESIA
The development of the digital economy has had a significant impact on taxation policy in Indonesia. Changes in business models, especially through e-commerce and digital financial transactions, pose new challenges for traditional taxation systems, which tend to be less relevant. To deal with these changes, the Indonesian government needs to develop effective regulations to accommodate the dynamics of the digital economy and ensure tax compliance from domestic and international businesses. Initiatives such as the imposition of Value Added Tax (VAT) on digital products and services from foreign companies are one of the concrete steps that are expected to increase state revenue and create tax justice. In addition, strengthening information technology infrastructure and a transparent and efficient tax administration system, as well as educating the public about tax compliance, are important factors that support taxation policies in a sustainable digital economy.
THE IMPACT OF HIGH BUSINESS RENTAL PRICES ON PRODUCT SELLING PRICES
This literature research focuses on the impact of high business premises rental prices on product selling prices, a critical issue that influences business dynamics and consumer behavior. With rental costs rising, many businesses face the dilemma of maintaining profit margins without offloading additional costs to consumers. This research uses a literature review method to explore how rising rental prices affect pricing decisions by businesses, as well as consumer responses to these price changes. This research reveals that rising rental prices often force businesses to adjust selling prices, which can influence consumer purchasing behavior. Furthermore, this study highlights business strategies in managing high rental costs, including operational optimization and adoption of e-commerce business models to reduce dependence on physical locations. The research also discusses the long- term implications of rising rental prices on business sustainability and customer loyalty, and offers recommendations to stakeholders on how to navigate this challenge effectively. It is hoped that the results of this research can help businesses formulate responsive and innovative pricing strategies, as well as increase understanding of the dynamics of rental prices and their impact on the business ecosystem as a whole.
THE IMPACT OF DIGITALIZATION ON THE GROWTH OF MSMES IN THE MODERN ECONOMY
Digitalization has become the main catalyst in spurring the growth of Micro, Small and Medium Enterprises (MSMEs) in the modern economic era. This literature research examines the various impacts that digitalization has on the growth of MSMEs. Among other things, digitalization significantly increases operational efficiency through automation of business processes such as inventory management, accounting and customer service. In addition, digital technology opens up MSME access to a wider market through e-commerce and digital marketing platforms, enabling them to reach global customers and increase sales. Digitalization also plays an important role in improving the quality of customer service through personalization of service and more effective communication. Customer Relationship Management (CRM) tools and data analytics help MSMEs understand customer needs and develop better service strategies. Fintech and crowdfunding platforms offer more accessible alternative financing options, supporting the expansion and growth of MSME businesses. Product and service innovation is driven by digital technology, enabling MSMEs to remain competitive and responsive to changing market needs. Additionally, digital platforms facilitate collaboration and networking, supporting a more efficient exchange of knowledge and resources. Overall, digitalization not only accelerates the growth of MSMEs but also strengthens the economy as a whole by opening up new opportunities and optimizing existing potential.
THE IMPACT OF APPLYING BIG DATA TECHNOLOGY IN DIGITAL BUSINESS MANAGEMENT
Big data plays a role in controlling the reputation of your online business. The tools in big data can carry out sentiment analysis, so business people will be able to see how much feedback there is about who has given the company a response. The final role is that big data will be able to understand customers well. Big data will be able to find out what customers want and provide the best service to them. Big Data-based implementation involves selecting and using appropriate Big Data technologies and platforms, such as distributed storage and processing systems, advanced data analysis algorithms, data visualization techniques, and machine learning methods. By effectively leveraging big data, companies can improve their understanding of consumers, design more effective marketing strategies, and provide a more personalized shopping experience. By leveraging Big Data technology and infrastructure, organizations can collect, manage and analyze data on a large scale. This enables them to identify new patterns, relationships and insights that support strategic decision making, development of customer understanding and optimization of business processes.
THE IMPACT OF AGILE AND ADAPTIVE BANKING TECHNOLOGY TRENDS IN SUPPORTING DIGITAL TRANSFORMATION FOR FINANCIAL COMPANIES
Digital transformation has become a necessity for financial companies to remain competitive in the modern era. Agile and adaptive banking technology trends play a crucial role in this process, enabling financial companies to respond to market changes more quickly and efficiently. Agile technologies, such as artificial intelligence, big data, and cloud computing, support process automation, reduce operational costs, and increase efficiency and speed of service. In addition, technological adaptation allows the development of more innovative products and services, in line with evolving customer needs. The application of advanced technologies also improves data and transaction security, reduces the risk of fraud, and ensures compliance with applicable regulations. The impact and implications of agile and adaptive banking technology trends in supporting digital transformation are broad and profound. Financial companies that successfully utilize these technologies will be able to increase efficiency, improve customer experience, reduce risk, and maintain their competitiveness in an increasingly digital and connected market. This study summarizes the positive impacts of implementing modern banking technologies in supporting digital transformation for financial companies, while also underlining the importance of innovation and adaptability in this dynamic industry.
THE EFFECT OF WORKING CAPITAL MANAGEMENT ON PROFITABILITY IN MANUFACTURING COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE
This research aims to analyze the effect of working capital management on profitability in manufacturing companies listed on the Indonesia Stock Exchange. Optimal working capital is one of the key factors to achieve a balance between liquidity and profitability. This research includes an analysis of the main components of working capital, namely accounts receivable, inventory and accounts payable, as well as how each component contributes to increasing or decreasing company profitability. Through a literature review, data from manufacturing company financial reports during a certain period was taken and analyzed using the linear regression method. The results of the analysis show that efficient management of accounts receivable, inventory optimization and good debt management significantly increase the company's profitability. In addition, it was found that companies that are able to adjust working capital policies in accordance with market dynamics tend to have more stable and profitable financial performance. These findings emphasize the importance of strategic working capital management in achieving company financial goals. Effective working capital management not only increases profit margins but also strengthens a company's competitive position in the manufacturing industry. Therefore, companies must continue to implement adaptive policies and adopt advanced technology to improve operational efficiency in managing working capital.
THE EFFECT OF WORK DISCIPLINE ON EMPLOYEE PERFORMANCE OF THE OFFICE OF THE REGIONAL LIBRARY AND ARCHIVES OF GOWA REGENCY
The purpose of this study was to determine how much influence work discipline has on the performance of employees of the Regional Library and Archives Office of Gowa Regency. The population of this study were all employees of the Regional Library and Archives Office of Gowa Regency. While the sampling method used is the slovin method, so that the number of samples is determined as many as 30 people. To obtain the required data, the data collection methods used are observation, questionnaires and interviews. While the analysis method used is quantitative descriptive analysis, simple regression analysis and hypothesis testing. Based on the results of the research analysis on the effect of work discipline on employee performance at the Office of the Regional Library and Archives of Gowa Regency, this can be seen from the t test which shows that there is a positive effect of work discipline on the performance of employees of the regional library and archives office of Gowa Regency at 0.003 <0.005 and the value of T Count. 0.005 and the T Count value of 3.325> the T Table value of 2.052, the t test shows that there is a positive effect of work discipline on employee performance at the library and archives office of the Gowa Regency area of 0.000 <0.05 and the T Count value of 4.963> the T Table value of 2.052. Sadangakan from the results of the coefficient of determination (R2). Based on the results of the above analysis, it shows that performance and work discipline are able to explain the achievement variable, amounting to 53.9% while the rest can be explained by other variables not examined.