ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN DAN EXPERIENTIAL MARKETING TERHADAP MINAT BELI ULANG KONSUMEN KOPI GEROBAK DIALOG DI KOTA TIMIKA
DOI:
https://doi.org/10.5281/zenodo.23534097Keywords:
Price, Service Quality, Experiential Marketing, and Repurchase IntentionAbstract
This study aims to analyze the influence of price, service quality, and experiential marketing on the repurchase intention of Kopi Gerobak Dialog consumers in Timika City. A quantitative approach with an associative method was employed. Data were collected through questionnaires distributed to 100 Kopi Gerobak Dialog consumers, as well as through the examination of relevant documents. The data were analyzed using multiple linear regression. The results indicate that, individually, the variables of price, service quality, and experiential marketing have a significant effect on consumer repurchase intention. Simultaneously, these variables—price, service quality, and experiential marketing—also exert a significant influence on the repurchase intention of Kopi Gerobak Dialog consumers in Timika City.
Downloads
References
Afshohuddin, A., Yusuf, M., & Habibah, A. (2024). Penggaruh Kenaikan Harga Minyak Goreng Terhadap Pendapatan Penjual Gorengan Kaki Lima. Jurnal Kajian Dan Penalaran Ilmu Manajemen, 2(1), 32–43. https://doi.org/https://doi.org/10.59031/jkpim.v2i1.271
Al-Hafizh, M. R., & Praditya, A. (2024). Pengaruh Promosi dan Harga terhadap Keputusan Pembelian pada PT. Batavia Prosperindo Trans di Tangerang Selatan Muhammad. Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen), 4(1), 132–144. https://doi.org/10.32493/jism.v4i1
April, N., Salsabila, P., Lubis, I., & Salsabila, R. (2024). Peran UMKM ( Usaha Mikro , Kecil , Dan Menengah ) Dalam Meningkatkan Pembangunan Ekonomi Di Indonesia. Jurna Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(3), 91–110. https://doi.org/https://doi.org/10.59246/muqaddimah.v2i2.716
Asti, E. G., & Ayuningtyas, E. A. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen. Jurnal Ekonomi Manajemen Bisnis, 01(01), 1–14. https://doi.org/https://doi.org/10.37366/ekomabis.v1i01.2
Awaludin, A. J. (2018). Pengaruh Experiential Marketing Terhadap Minat Beli Produk Umkm Berbahan Talas Di Kota Bogor. Jurnal Visionida, 4(1), 56–65. https://doi.org/https://doi.org/10.36352/pmj.v1i1.122
Ayunani, Nadila Alya Varadina, Yanua Octavia, A. N. (2023). Pengaruh kualitas produk, harga dan kualitas pelayanan terhadap kepuasan pelanggan. SOLUSI : Jurnal Ilmiah Bidang Ilmu Ekonomi Vol., 21(3), 290–299. https://doi.org/10.26623/slsi.v21i3.7079
Cahyani, F. gita, & Sitohang, S. (2016). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmu Dan Riset Manajemen, 5(03), 1–19. https://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/527?utm_source
Febrini, I. yanti, PA, R., & Anwar, M. (2019). Pengaruh Experiential Marketing Terhadap Kepuasan Konsumen Dan Minat Beli Ulang Di Warung Kopi Klotok, Kaliurang, Yogyakarta. Jurnal Manajemen Bisnis, 10(1), 35–54. https://doi.org/10.18196/mb.10167
Frans, S. A., Lumanauw, B., & Roring, F. (2025). Pengaruh Experiential Marketing Dan Persepsi Harga Terhadap Minat Beli Ulang Melalui Kepuasan Konsumen Sebagai Variabel Intervening Di Kopi Kenangan Kawasan Megamas Manado. EMBA, 13(3), 198–210. https://doi.org/: https://doi.org/10.35794/emba.v13i03.63108
Ghassani, M. T. (2017). Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Bandeng Juwana Vaccum Melalui Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Pelanggan Pt. Bandeng Juwana Elrina Semarang). Jurnal Ilmu Administrasi Bisnis, 6(4), 1–8. https://doi.org/https://doi.org/10.14710/jiab.2017.17842
Hendarsono, G., Pemasaran, J. M., Petra, U. K., & Siwalankerto, J. (2016). Analisa pengaruh experiential marketing terhadap minat beli ulang konsumen cafe buntos 99 sidoarjo. Manajemen Pemasaran, 1(2), 1–8. https://www.neliti.com/publications/133785/analisa-pengaruh-experiential-marketing-terhadap-minat-beli-ulang-konsumen-cafe
Jamlean, S., Saleky, S. R., Jacob, & Pattipeilohy, V. R. (2022). Pengaruh Lokasi Usaha Terhadap Minat Pembelian Konsumen. Jurnal Adnibistrasi Terapan, 1(1), 151–157. https://doi.org/https://doi.org/10.31959/jat.v1i1.1786
Kharolina, I., & Transistari, R. (2021). Pengaruh Experiential Marketing Terhadap Minat Pembelian Ulang Melalui Kepuasan Konsumen Sebagai Variabel Intervening. Cakrawangsa Bisnis, 2(2), 185–196. https://doi.org/https://doi.org/10.35917/cb.v2i2.259
Kloter, P., & Armstrong, G. (2018). Principles of Marketing (M. Opresnik Oliver (ed.); 17th ed.). Global Edition.
Kolondam, G. F., Worang, F. G., & Tielung, M. V. J. (2024). Pengaruh Experiential Marketing Terhadap Minat Beli Ulang Pada Atlanta Farma Langowan Selama New Normal. EMBA, 12(4), 723–733.
Lestari, A., & Yani, M. (2023). Pengaruh Lokasi Dan Harga Terhadap Minat Beli Ulang Pada Counter Pulsa Alea Cell Di Sampit. E-Jurnal Profit (Jurnal Penerapan Ilmu Manajemen Dan Kewirausahaan), 8(1), 31–41. https://jurnal.stie-sampit.ac.id/index.php/Ojs/article/view/184?utm
Lunnette, C., & Andreani, F. (2017). Kepuasan Experiential Marketing Terhadap Minat Beli Ulang Di Gyu Kaku Galaxy Mall. Jurnal Hospitality Dan Manajemen Jasa, 5(02), 138–150. https://perpus.petra.ac.id/catalog/digital/detail?id=40861&utm_source
Mahmud, Setyahuni, S. W., Eric, M., & Pratiwi, G. T. (2023). Peningkatan Minat Beli Ulang Melalui Kepercayaan, Promosi, E- Service Quality, Serta Kemudahan Ditokopedia Dengan Kepuasan Konsumen Sebagai Variabel Intervening. Jurnal Ilmu Manajemen, 8(2), 186–206. https://www.cnnindonesia.com/teknologi
Mulda, I. H., & Jadmiko, P. (2024). Pengaruh Kualitas Pelayanan, Kepuasan Konsumen Dan Experiential Marketing Tehadap Minat Beli Ulang (Studi Kasus Mitra Jaya Service Tunggul Hitam Kota Padang). Abstract of Undergraduate Research, Faculty of Economics, Bung Hatta University, 24(02), 2–4. https://ejurnal.bunghatta.ac.id/index.php/JFEK/article/view/25074
Nazulis, M. I., & Syafrizal. (2021). The Influence of Food Quality and Price Fairness on Customer Satisfaction and Repurchase Intention at Manangkabau Satay Restaurant in Padang , Indonesia. European Journal of Business and Management, 13(14), 61–69. https://doi.org/10.7176/EJBM/13-14-08
Permadani, I. I., Mukhtar, S., Dianta, K., & Sebayang, A. (2025). Pengaruh Kualitas Produk UMKM , Harga , Dan Kualitas Layanan terhadap Keputusan Pembelian pada Aplikasi Social Commerce. Jurnal Ekonomi, Manajemen, Akuntansi Vol.4, 4(2), 4579–4594. https://doi.org/https://doi.org/10.56799/ekoma.v4i2.7593
Polimpung, L. J. C., & Panggeso, J. (2022). The Influence of Store Atmosphere , Prices , And Promotions to Consumer Loyalty on Café in Makassar. Journal of Management, E-Business & Entrepreneurship, 02(01), 9–18. https://ojs.feb.uajm.ac.id/index.php/jmer/article/view/352
Purnamawati, N. L. A., Mitariani, N. W. E., & Anggraini, N. P. N. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Ulang Di Bandung Collection Kecamatan Kuta Utara, Badung. VALUES, 1(03), 171–181. https://e-journal.unmas.ac.id/index.php/value/article/view/1302?utm
Rohaeni, H., & Marwa, N. (2018). Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Jurnal Ecodemica, 2(2), 312–318. http://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica
Sartika, D. (2020). Journal of Islamic Guidance and Counseling. Melihat Attitude and Behavior Manusia Lewat Analisis Teori Planned Behavioral, 4(1), 51–70. https://journal.iainlangsa.ac.id/index.php/jigc/article/view/2040
Setyawan, Y. (2024). Korelasi Konsumsi Kopi Kekinian dengan Gejala GERD pada Generasi Z. Jurnal Teknologi Kesehatan Borneo, 5(2), 82–87. https://doi.org/https://doi.org/10.63822/61ymk358
Setyono, D., Widyanata, O. Y., Siaputra, H., & Jokom, R. (2017). Analisa Pengaruh Experiential Marketing Terhadap Minat Beli Ulang Konsumen Konig Coffee & Bar. Neliti. ttps://media.neliti.com/media/publications/83673-ID-analisa-pengaruh-experiential-marketing.pdf
Somantri, B., & Larasati, G. C. (2020). Pengaruh Faktor Budaya, Sosial, Pribadi, Dan Psikologis Terhadap Consumer Behavior Dan Dampaknya Pada Purchasing Decision Produk Kosmetik Korea Mahasiswi Kota Sukabumi. Jurnal Ilmiah Indonesia, 5(8), 497–506. https://doi.org/https://doi.org/10.36418/syntax-literate.v5i8.1544
Triatmanto, P. (2018). Effect of Electronic Word of Mouth ( E-WOM ) and Instagram Account on Purchase Intention. International Journal of Innovative Science and Research Technology, 3(12), 99–103. www.ijisrt.com99
Ying, L., Teck, L., Hew, S., Boon, K., Metri, B., & Dwivedi, Y. K. (2023). Extending the Theory of Planned Behavior in the Social Commerce Context : A Meta ‑ Analytic SEM ( MASEM ) Approach. In Information Systems Frontiers (Vol. 25, Issue 5). Springer US. https://doi.org/10.1007/s10796-022-10337-7
Zusrony, E. (2019). PERILAKU KONSUMEN (R. A. Kusumajaya (ed.)). Yayasan Prima Agus Teknik. https://digilib.stiestekom.ac.id/
