EMPOWERING MUSLIM GENERATION Z IN DIGITAL HALAL ENTREPRENEURSHIP: A VALUE-DRIVEN TRANSFORMATION THROUGH SOCIAL MEDIA
Keywords:
Generation Z, Halal Entrepreneurship, Social MediaAbstract
This study aims to identify and analyze the role of Muslim Generation Z in promoting the development of halal entrepreneurship through the utilization of social media as the primary platform for promotion, education, and transactions. This research employs a descriptive qualitative approach using a literature review method, gathering data from various relevant sources to gain a comprehensive understanding of the phenomenon under study. The findings indicate that Generation Z, as digital natives, actively utilize digital platforms such as Instagram, TikTok, Facebook, and WhatsApp to promote halal products, educate consumers, and facilitate online transactions. However, limited understanding of Sharia principles and suboptimal digital infrastructure remain significant challenges that need to be addressed. A holistic strategy is required to strengthen the role of Generation Z in halal entrepreneurship, which includes enhancing Sharia and digital literacy, developing a digital ecosystem aligned with Sharia principles, and fostering cross-sector collaboration among entrepreneurs, government, and educational institutions. This study offers a new perspective on the involvement of Muslim Generation Z in the halal entrepreneurship ecosystem through social media, a topic that has been rarely explored in depth. The focus on digitalization by young Muslims within a Sharia-compliant context represents a significant contribution to the literature on halal entrepreneurship in the digital transformation era.
Downloads
References
Adil, A. (2023). Metode Penelitian Kuantitatif dan Kualitatif: Teori dan Praktik (Issue January).
Adzka Tarigan, Y., Gusfira, A., & Ria Armayani Hasibuan, R. (2025). Peran Aktif Generasi Z dalam Inovasi dan Pemasaran Digital UMKM di Era Teknologi. Bisnis Dan Digital, 2(3), 52–60.
Akbar, F. M. A. (2020). Analis Tantangan Peluang Pengembangan UMKM Halal Dalam Era Pasar Nasional. Journal of Islamic Economics, Finance, and Banking, 2(2), 105–130.
Bahri. (2018). Kewirausahaan Islam : Penerapan Konsep Berwirausaha dan Bertransaksi Syariah dengan Metode Dimensi Vertikal (Hablumminallah) dan Dimensi Horizontal (Hablumminannas) Islamic Entrepreneurship : Implementation of The Concept of Entrepreneurship And Shari Tra. Moro, Jurnal Ekonomi Syariah Dan Bisnis, 1(2), 67–87. http://jurnal.unma.ac.id/index.php/Mr/index
Ihsan, M., Akram, M., & Mahadi, A. (2025). PERAN GEN Z DALAM MENGEMBANGKAN EKONOMI KREATIF SYARIAH MELALUI HALALPRENEURSHIP DI ERA. 4(April), 462–465.
Indonesia Halal Lifestyle Center, Dinar Standard, & Bank Indonesia. (2021). Indonesia Halal Markets Report 2021/2022. In Islamic Economy.
Lestari, I. W., & Rohman, A. (2024). The Role of Influencers in Promoting Halal Products on Purchase Intention: Instagram Social Media Peran Influencer Dalam Mempromosikan Produk Halal Terhadap Purchase Intention : Media Sosial Instagram. Jurnal Syariah Dan Hukum Islam, 9(2), 296–311. https://doi.org/10.31538/adlh.v9i2.6277
Luthfiah Nur Fatikha, & Mohamad Maftuh Fauzi. (2024). Penerapan Strategi Digital Marketing Melalui Platform Media Sosial Facebook Ads. SANTRI : Jurnal Ekonomi Dan Keuangan Islam, 2(4), 198–206. https://doi.org/10.61132/santri.v2i4.819
Miswati, F., Syariah, F. E., Nazhiro, M., Nurdina, P., & Syariah, M. A. (2023). Dampak Media Sosial Pada Peningkatan Kesadaran Kewirausahaan Di Kalangan Generasi Z. 3(2), 46–53.
Muhammad Fadillah, Aulia Nurbalqis, & Lia Agustina. (2022). Pengaruh Konten Digital Terhadap Generasi Z Dalam Pemanfaatan Media Sosial Dan Digital Native Di Kota Tanjungpinang. Al Yazidiy Jurnal Sosial Humaniora Dan Pendidikan, 4(2), 01–11. https://doi.org/10.55606/ay.v4i2.29
Novriansyah, Y., Supriyati, Herawati, Asman, M., & Zuliyana, I. (2025). Penguatan Jiwa Kewirausahaan Mahasiswa melalui Strategi Pemasaran DigitalStrengthening the Entrepreneurial Spirit of Students through Digital Marketing Strategies. 3.
Panjaitan, R. (2017). Metodologi Penelitian. In Jusuf Aryani Learning.
Permani Suci, A. D. (2025). Mengembangkan Strategi Pemasaran Halal yang Inovatif dan Berkelanjuan Melalui Peran Generasi Muda Di Era Digital. Jurnal Semesta Ilmu Manajemen Dan Ekonomi, 1(4), 823–835. https://doi.org/10.71417/j-sime.v1i4.440
Qadri, R. A., & Tyana, T. (2024). Penguatan Strategi Pemasaran Digital melalui Media Sosial dan PlatformDigital terhadap UMKM Sahabat Taichan Batam. Social Engagement, 2(3), 136–142. https://doi.org/10.37253/se.v2i3.9151
Rahayu, S. S., Ramdhan, M. R., Yaldes, G., Riskia, Anintia, M., & Fajri, A. N. (2024). Analisis Tantangan Dan Peluang Kewirausahaan Industri HalalDalam Pertumbuhan Ekonomi. Journal Of Economics and Business, 2(1), 109–117.
Ramadhani, O., & Khairunisa. (2025). Generasi Z dan Teknologi : Gaya Hidup Generasi Z di Era Digital. Jurnal Pendidikan Dan Ilmu Sosial (Jupendis), 3(1), 323–331. https://doi.org/10.54066/jupendis.v3i1.2916
Septyaningtyas, R. N., & Nugroho, D. A. (2023). Analisis Implementasi Strategi Digital Marketing Pada Sosial Media Sebagai Sarana Promosi Bisnis. Jurnal Kewirausahaan Dan Inovasi, 2(3), 787–796. https://doi.org/10.21776/jki.2023.02.3.14
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. https://elibrary.stikesghsby.ac.id/index.php?p=show_detail&id=1879&keywords=
Wibowo, W., & Ayuningtyas, F. (2024). Generasi Z sebagai Konsumen Masa Depan: Karakteristik, Preferensi, dan Tantangan Baru. Buana Komunikasi (Jurnal Penelitian Dan Studi Ilmu Komunikasi), 5(2), 90–99. https://doi.org/10.32897/buanakomunikasi.2024.5.2.3937
